MARCH 10, 2025 MIES (Switzerland) - FIBA has launched a landmark year-long campaign, dedicated to celebrating the inclusivity of 3x3 basketball, the world’s fastest-growing urban team sport, and its commitment to gender parity since its inception in 2010.
Started on International Women’s Day, and culminating on 8 March 2026, the campaign will shine a spotlight on the game-changing female 3x3 basketball players who are inspiring the next generation of fans and players globally.
From its inception, FIBA has championed gender equality in 3x3, ensuring equal opportunities and visibility for female players, coaches, officials, as well as the DJs who play a major role in creating the unforgettable festival atmosphere for which 3x3 basketball is known for. From providing the same rules, ball, court and hotel accommodations, FIBA continues its steadfast commitment to creating a sustainable and thriving 3x3 ecosystem for women in the sport’s community, beyond one-off opportunities.
“Accessibility is really important,” said Paige Crozon, a two-times FIBA 3x3 Women’s Series winner with Team Canada. “Something I think FIBA does well – with its slogan being ‘from the streets to the Olympics’ – is that you only need a ball and five other friends to play the sport. By removing those barriers to sport, it will help young girls to continue to participate throughout their life. |