Protecting the integrity of basketball is a top priority for FIBA, with strong efforts in educating basketball stakeholders and rigorously pursuing breaches to the game's integrity.
Thanks to this partnership, 1xBet joins FIBA’s efforts by way of financial contribution, directed to address match-manipulation and illegal betting in basketball, and aimed at safeguarding the integrity of the sport worldwide. Additionally, as part of the partnership, 1xBet will appoint a Single Point of Contact for integrity, who will collaborate closely with FIBA, assisting in integrity-related investigations and intelligence gathering efforts.
1xBet is well-known among sports fans, already sponsoring several global entities such as FC Barcelona, Paris Saint-Germain, LOSC Lille, Italian Serie A, CAF, esports tournament operator ESL and has partnerships with other reputable sports and esports tournament organizations.
"We are on the threshold of a new stage in the history of 1xBet. Signing an agreement with FIBA is a strategic step that opens up very significant opportunities for promoting our brand. The partnership will increase fan engagement and help create exclusive content. We love this game and are ready to actively promote basketball on all continents," said Valerii Kharitonov, 1xBet Chief Gaming Officer.
Frank Leenders, FIBA’s Director General of Media and Marketing Services, added: "We are thrilled to welcome 1xBet as our newest Global Partner and look forward to developing our collaboration over the next three years. It’s incredibly exciting to have a Partner supporting both basketball and 3x3.
"With both organisations sharing a passion for innovation, technology, and the global growth of our sport, we are confident that this Partnership will be game-changing." | 
