FINISH THE FIGHT IN EA SPORTS UFC 2 AVAILABLE NOW
Step into the Octagon® with KO Mode and Four Other All-New Modes, More Than 250 UFC® Athletes, an Innovative Knockout Physics System and Much More
REDWOOD CITY, Calif. – March 15, 2016 – Electronic Arts Inc. (NASDAQ: EA) today announced the official launch of EA SPORTS™ UFC® 2, available in retail stores and as a digital download on Xbox One and PlayStation 4. The game features the largest roster ever for an official UFC® game, boasting more than 250 athletes, including cover stars, UFC featherweight champion Conor McGregor and former UFC bantamweight champion Ronda Rousey, as well as all-time fighting legends like Mike Tyson, UFC Hall of Famer Bas Rutten, Kazushi Sakuraba, and Bruce Lee – all unlockable by making it to the UFC Hall of Fame in Career Mode. EA SPORTS UFC 2 also introduces a Knockout Physics System that, when paired with thousands of new animations and updated character likenesses, makes knockouts more dynamic and realistic than ever.
“By listening to fans, sharpening our fundamentals, focusing on areas of innovation in gameplay, and adding massive depth to modes, we believe we’ve taken the franchise and MMA games to the next level with this one,” said EA SPORTS UFC 2Creative Director, Brian Hayes. “We’re excited that it’s finally time to ask fans to stare back at their opponent, bite down on their mouth piece, come out swinging and finish the fight.”
EA SPORTS UFC 2 delivers a mode for every fight fan, including the series introduction of Custom Event Creator, UFC Ultimate Team™, and Live Events which allow players to gain in-game rewards for playing out real-world fight cards before they happen. The game also features the brand-new Knockout Mode, which does away with clinches, grappling and submissions in favor of pure heart-pounding, stand-up fighting action. However, when fights do go to the ground, EA SPORTS UFC 2 gives fighters the tools to master mixed martial arts (MMA), including Grapple Assist, a new graphic overlay that helps fans dominate the clinch and find their next move on the ground.
“This game is an authentic representation of the UFC brand experience, bringing the excitement of the Octagon to life for all fight fans,” UFC Senior Vice President of Global Consumer Products, Tracey Bleczinski said. “From the walkout, incorporating the new UFC Fight Kit, to the intensity of being face-to-face with the top combat sports athletes in the world, this game has it all.”
EA SPORTS UFC 2 is developed by EA Vancouver, and is available now in North America and will be available March 17 worldwide on Xbox One and PlayStation 4. EA Access* members can try the full game for a limited time and get 10% off the digital version of the game on Xbox One. Fans should keep an eye on the website, as well as the EA SPORTS UFC Facebook and Twitter pages to make sure they’re always up-to-date on the latest and greatest news.
EA SPORTS™ is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sports through videogames, including Madden NFL football, EA SPORTS™ FIFA, NHL® hockey, NBA LIVE basketball, Rory McIlroy PGA TOUR® golf, and EA SPORTS UFC®.
For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visitwww.easports.com to connect, share and compete.
*CONDITIONS, LIMITATIONS AND EXCLUSIONS APPLY. SEE EA.COM/EAACCESS/TERMS ANDEA.COM/EAACCESS FOR DETAILS.
UFC® ANNOUNCES PARTNERSHIP WITH GUARDLAB®
Las Vegas – UFC® and GuardLab® today announced a global licensing agreement to provide UFC athletes with custom mouthguards. GuardLab, a custom mouthguard company, will also offer UFC branded mouthguards for fight fans to purchase through GuardLab.com and certified GuardLab dentist locations.
“With the ever-changing landscape in professional sports, we’re always looking for the next cutting-edge technology and innovation to aid athletes that compete in the UFC,” UFC Senior Vice President of Global Consumer Products Tracey Bleczinski said. “We are excited to partner with GuardLab as they continue to develop products that help improve the overall performance and wellness of professional athletes.”
“UFC is an exciting world-class organization, and we are thrilled about our partnership to equip and offer their athletes with what we believe to be a transformative piece of sports technology,” GuardLab CEO Aidan Butler said. “We are committed to creating an engaging brand experience and delivering a superior product for athletes everywhere.”
UFC and GuardLab will work in conjunction to consistently educate athletes on general awareness and the overall benefits of wearing protective guards. A complimentary mouthguard will be made available to all UFC athletes beginning immediately at athlete summits and all events. All UFC athletes have the option of wearing this mouthguard during training and while competing at UFC events.
GuardLab is a custom mouthguard company using 3D scanning and 3D printing technologies, engineered with a proprietary Alignment Repositioning Cushion (ARC™). For more information about GuardLab, please visit http://www.guardlab.com/.
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