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UFC^® ANNOUNCES DAVID ALLEN AS SENIOR VICE PRESIDENT AND GENERAL MANAGER OF EUROPE, MIDDLE EAST AND AFRICA

LONDON – The UFC^® today announced the appointment of David Allen as its Senior Vice President and General Manager of Europe, Middle East and Africa (EMEA).  

Allen first joined the UFC in December of 2013 as Director of Events, Marketing and Communications for EMEA. Throughout his 13 months with the organization, Allen has helped grow and develop the organization’s London office, and provided valuable leadership during a busy year for the region highlighted by sold out shows in London and Dublin in 2014.

Dublin born Allen kicked off his sports career with sportswear manufacturer Adidas in 1994. In 1998, he made the move to Nike where he held sales positions in the UK and EMEA business ahead of his promotion to General Manager of Nike Football EMEA in 2006. In this role, Allen led the team to over $1 Billion in sales and the market leader position in the critical markets of UK, Italy, France and Spain. 

In 2010, Allen took on a new challenge within the Nike family and accepted the role of General Manager EMEA and USA for the UMBRO brand. He was responsible for creating the vision of the UMBRO brand, growing revenues, developing and delivering turnaround strategies to key markets. 

In his new role, Allen will continue to be based in the London office overseeing the UFC’s business in the EMEA region and report to UFC Chief Global Brand Officer Garry Cook.  

On the appointment, Cook said: “I have had the privilege of working with David over many years and his dedication, determination and drive will add great value. The UFC looks forward to the further growth of the brand in EMEA under David’s tutelage, as the organization targets new markets, partnerships and opportunities, including it’s largest European event to date in Stockholm next week.”

David Allen added: “"I am grateful for the confidence the company has placed in me and I look forward to working with a great team, both here in EMEA and in our Las Vegas office, as we work together to grow the UFC business across the region.” 

REEBOK PARTNERS WITH ONE OF THE MOST INSPIRING ATHLETES IN THE UFC®

FEATHERWEIGHT CONTENDER CONOR MCGREGOR

Continuing to empower fitness enthusiasts around the world through its tough fitness approach, Reebok announces today its partnership with UFC featherweight contender, Conor McGregor.  The signing follows the recent announcement of Reebok’s groundbreaking partnership with the UFC, the world’s leading mixed martial arts organization, and builds upon the global fitness brand’s impressive roster of UFC athletes which includes UFC women’s bantamweight champion Ronda Rousey, UFC light heavyweight champion Jon Jones, UFC lightweight champion Anthony Pettis, and former UFC welterweight champion Johny Hendricks amongst others.

Proving his potential truly is limitless, in two years Conor McGregor went from young up-and-comer to one of the most exciting athletes in the sport of MMA.  “Conor's hard work, determination and confidence have gotten him to where he is today,” said Reebok Brand President Matt O'Toole. “His passion and his commitment to continual self-improvement are a true reflection of the Reebok brand.”

According to UFC President Dana White, “Conor is without a doubt one of the most exciting fighters we have ever had in the UFC.”

Born in Dublin, Ireland, twenty –six year old McGregor represents Reebok’s first UFC athlete that originates from and trains in Europe.  Officially ranked no.5 in the UFC featherweight division, McGregor is steadily growing in popularity as he rides a 12-fight win streak and builds on his impressive 16-2 record. McGregor continues his journey to the division title this Sunday at UFC Fight Night: McGregor vs. Siver in Boston, Mass., where he will wear his first-ever “Reebok Walkout T-Shirt” when he takes on 10th-ranked Dennis Siver. 

McGregor will play an important role in launching Reebok’s new collection of footwear and apparel specifically created for the 35 million people around the world who train like fighters.  “I believe my potential in the Octagon is limitless, but it all comes down to the training you put in pre-fight,” said McGregor.  “With a top fitness brand like Reebok behind me, there’s no telling what I can do in the Octagon.” 

“In addition to being one of the fastest growing sports in the world, MMA is also one of the most demanding in terms of conditioning and fitness. Reebok believes that by pushing ourselves to the brink and testing our limitations, we have the power to transform ourselves not only physically but also mentally and socially,” said O’Toole.

For further information and assets please visit the Reebok News Stream at news.reebok.com

For further information on UFC please visit www.ufc.com

iN DEMAND RENEWS AGREEMENT

FOR DISTRIBUTION OF UFC^® EVENTS TO CABLE AND TELCO PROVIDERS

New Deal includes Expansion of Rights

New York- On the heels of UFC^® 182, one of the biggest UFC PPV events ever, iN DEMAND, the leading distributor of transactional entertainment to cable and telcos, and Zuffa LLC, the owner of UFC^®, the world’s leading mixed martial arts sports organization, have announced a multi-year renewal of their agreement to deliver UFC Pay-Per-View (PPV) events to more than 50 million digital subscribers throughout the United States. The announcement was made today by Marshall Zelaznik, UFC Chief Content Officer, and Michael Berman, iN DEMAND’s EVP, Programming and General Counsel. This deal ensures that UFC’s biggest and most important events will continue to be available via PPV, and includes expanded rights such as the ability of iN DEMAND affiliates to offer EST (ownership via Electronic Sell-Through) and sales of the PPV events to commercial establishments. Plus, affiliates can offer the UFC’s digital streaming service UFC FIGHT PASS^® to video subscribers on a fully authenticated basis.

This new agreement provides for the continuation of a long collaboration between the two companies, which has helped the UFC grow to be one of the most powerful entities in the PPV and sports marketplace.

iN DEMAND will deliver every UFC PPV event and purchasers will enjoy longer viewership windows via VOD and TV Everywhere convenience. All events are offered in both Standard and High Definition, as well as a separate Spanish language feed.* 

According to iN DEMAND’s Berman, “We have been proud to be a part of UFC’s growth from their launch on PPV to their current status as the gold-standard for Mixed Martial Arts, worldwide. This new deal ensures that we will continue our long-term relationship by not only distributing their core PPV events, but we will also be an intrinsic part of their next generation of growth through subscription and digital ownership of the UFC’s compelling content.”

UFC’s Zelaznik said: “It is great to continue our rewarding and long-lasting relationship with iN DEMAND. The ability of UFC to deliver our best and most meaningful fights and events to so many fans in the years to come is great news for our sport, our brand and our partners. This partnership will allow us to continue to be the world’s leading PPV content provider.” 

For upcoming schedules, go to: http://www.indemand.com/whats-on/events/

*HD not available in all systems.

UFC FIGHT PASS^® TO GREATLY EXPAND FIGHT PASS LIBRARY IN 2015

 

UFC’S DIGITAL STREAMING SERVICE HAS ACQUIRED THE RIGHTS TO EIGHT SIGNIFICANT FIGHT LIBRARIES

 

Las Vegas, Nevada – The world’s largest mixed martial arts fight library is going to get a whole lot bigger in 2015.

 

UFC FIGHT PASS, the UFC’s digital streaming service, has obtained the rights to the fight archives of Cage Rage, Extreme Challenge MMA, the XFO, UCMMA, Hook N Shoot, TKO, King of the Cage and the Pancrase organizations.

 

The UFC FIGHT PASS library extension was announced earlier today in Las Vegas.

 

UFC’s Chief Content Officer Marshall Zelaznik said: “When we launched UFC FIGHT PASS one year ago, we said that it would keep getting better and better and would offer fight fans unrivaled value for money. We believe we’ve delivered on that promise yet again with this exciting announcement that these major fight libraries will be coming to FIGHT PASS.”

 

The new libraries will join those of the WEC, Strikeforce, WFA, PRIDE FC, EliteXC, Affliction, Invicta FC and of course UFC on UFCFIGHTPASS.com.

 

Zelaznik said fans will begin to see selected content from these new libraries added to the FIGHT PASS service in the spring, with content uploaded throughout 2015.

 

He said: “When we are finally done ingesting all these new libraries, we expect to be offering our members access to over 13,000 fights from all over the world and across and the entire history of our sport. That’s an astonishing 6,500 hours of archived fights on top of all the interviews, documentaries, original programming and live fights we have on UFC FIGHT PASS.”

 

The new fight archives will include:

 

·      Cage Rage – the British based promotion was active from 2002 to 2008 and featured Vitor Belfort, Michael Bisping, Anderson Silva, “Bigfoot” Silva, Dan Severn, Brad Pickett and more.

·      Extreme Challenge MMA – Formed in the mid-1990s, Extreme Challenge’s vast library includes everything from MMA pioneer fights with the likes of UFC Hall of Famers Dan Severn, Matt Hughes and Pat Miletich to bouts featuring modern UFC starts including Tim Kennedy and reigning welterweight champion Robbie Lawler.

 

·      XFO – The premiere regional promotion in American’s Mid-West since its 2004 inception, the X-Treme Fighting Organization’s archives boast appearances from Chael Sonnen, Clay Guida, Jamie Varner and Felice Herrig.

 

·      UCMMA – the successor to Cage Rage Championships, UCMMA features some of the best British talent including the early bouts of Jimi Manuwa, Tom Watson and Brad Pickett.

 

·      Hook N Shoot – A US based group which ran from the mid-1990s to 2011 and boasted appearances from future UFC fighters like champions Jens Pulver and Frank Mir, contenders including Antonio Nogueira and female pioneers including Miesha Tate.

 

·      King of the Cage – Founded in 1998 in California, KOTC has featured a who’s who of MMA over the years, including Dan Severn, Rampage Jackson, Daniel Cormier, Rory MacDonald, Urijah Faber, and early career appearances from current UFC champions Ronda Rousey, Demetrious Johnson, Robbie Lawler and TJ Dillashaw.

·      TKO – This Canadian league ran from 2000 to 2008 and served as a proving ground for the best Canadian talent including Patrick Cote, Sam Stout and Mark Hominick and Georges St-Pierre.

 

·      Pancrase - Launched in 1993, this iconic organization from Japan has featured legendary  MMA pioneers including Ken Shamrock, Bas Rutten, Josh Barnett and Masakatsu Funaki plus more modern names like Jose Aldo and Chael Sonnen.

 

Further details will be announced in the coming weeks and months.

 

UFC FIGHT PASS is available now at UFCFIGHTPASS.com on personal computers, Apple TV, iPad, iPhone, Chromecast, Android, Samsung, LG Smart TV and Roku. Subscriptions are $9.99 month to month, $8.99 per month for six months or $7.99 per month for a one-year subscription.